3 Italia Pleased With 111K Mobile TV Viewers

3 Italia claims to have attracted 111,000 clients to its DVB-H mobile TV service in the first few weeks of its launch on June 5th, happily coinciding with the World Cup. “We didn’t expect the numbers to be this high, and we also didn’t expect the strong growth trend to continue even after the conclusion of the World Cup,” Vincenzo Novari, chief executive of 3 Italia, said by telephone. “Everybody has been saying that mobile television has been overhyped, but so far the vast majority of users have been satisfied with the service, and this bodes well for the future of mobile television.” 3 hopes to have 500,000 clients by the end of the year, and predicts Italy will soon have 10 million mobile TV users.
This take-up was a lot quicker than TU Media’s effort in Sth Korea, although the T-DMB service is doing better.
“3 Italia clients can pay for the television service by the day, week or half- year. The service costs รข

Comments have been disabled for this post