Blog Post

Licensing Deals: MobiRadio; Celebrities-Airborne; Konami-TokyoPop

Some recent licensing deals:
MobiTV has added seven new national stations to MobiRadio, including: Air America (a progressive entertainment talk network), ESPN (Radio personalities and sports clips), FOX News Radio (breaking news), FOX News Talk (opinion, news, analysis and listener call-ins), The NPR Program Stream (popular NPR news and information programming), Radio Disney (programming for kids, tweens and families) and The Weather Channel Radio Network (Forecasts for 25 U.S. cities, a national outlook, and storm-watch review updated several times daily).
Mary-kateandashley and Sprouse Bros have signed with Airborne Entertainment to offer wallpapers for $1.99 on their respective websites. “Wallpapers feature original images of the stars’ including individual headshots, designs and logos. Sprouse Bros. ringtones and ringback tones will be available later this summer. mary-kateandashley and Sprouse Bros. mobile products will also be available on North American carriers shortly.”
Konami Digital Entertainment has signed a deal with TokyoPop to “launch a series of mobile games starting with the popular manga East Coast Rising, a rollicking tale of pirates and high seas adventure. The game is expected to be available in early Fall.” TokyoPop publishes manga and is already pretty involved in mobile.
Carl’s Jr and Hardee’s have a promotion going where customers take pictures of themselves eating (or “slaying”, in the terms of the promotion) their favorite menu product and then posting it online. “Daily, the best photos will be selected from the burger battlefield and posted to the Web site ( or Lords and ladies visiting the sites must cast votes for their favorite and click them on toward victory. The chosen one is then knighted Burger Slayer of the Month. Burger glory comes swiftly, with the winner’s photo posted, with a bio if desired, on the highly trafficked home pages of the respective Web sites and with handsome payment in the currency any young, hungry guy can appreciate: free burgers for a month.” And my work here is done.