Fox’s Atomic Big Hope With Online

Movie sites are usually one-off tricks, but executives at News Corp.’s newly unveiled, youth-oriented film label, Fox Atomic, are hoping to build a more-lasting online relationship with young moviegoers. To boost the label’s movies, which will be geared entirely toward 17-to-24-year-olds, the company has developed its website, Foxatomic.com (not yet launched..later tonight or in the morning), that will feature not only promotions for Fox Atomic films but also written content and short-form video about a variety of other topics — possibly even including films from other studios.
This Variety story from March has more details on Fox Atomic’s plans on movies.

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