CTAM Summit 06: MTVN’s McGrath; MySpace’s Gold

CTAM Summit 06 is well underway in Boston. I had to cancel my trip so am following from afar. One good resource: the Multichannel News microsite; also, our friends at Lost Remote are taking advantage of the conference in their backyard. (Memo to LR: please make it possible to link to your ongoing coverage…meaning separate category.)
MTVN’s McGrath: Broadband Bolsters Audiences: MTVN Chairman Judy McGrath used her opening keynote to talk about — what else — MTVN’s broadband strategy. Far from cannibalizing, McGrath told them the aggressive approach to broadband ony strengthens their ratings. “I wouldn’t call it an experiment; it’s what we do.”
MTV Eyes Its Own YouTube: (reg. req.) During a q-and-a, McGrath said MTVN is looking globally to launch a user-gen servcice similar to YouTube, calling the site the biggest shift in media landscape in the last six months. “We’ve never launched a service because we can but because there’s a demand we can brand.”
MySpace Wave Hits CTAM Summit: The message to marketers from Shawn Gold, SVP-marketing and content: ignore MySpace as a potential marketing tool at your own peril. He also told them not to think of MySpace as youth-only; one of the fastest growing segments is 35+. “In response to a question, he affirmed that as part of News Corp., MySpace would not favor other News Corp. companies. ‘We get lots of revenue from other companies. Even Fox doesn’t want to screw that up.'”
Also, the day one official show daily is here as a PDF.

Comments have been disabled for this post