ABI Research has issued a report on off-portal content sales and the need for a specialized content delivery platform…”As content grew more complex, and off-portal content sales increased, issues such as incompatibility with mobile devices, an inability to manage more complex billing models, and the overall cost of content became important.” Apparently premium SMS billing doesn’t really cut it anymore…
On a related topic, there’s an opinion piece here by Andrew Bud, the executive chairman of mBlox (which provides a content delivery platform, so it’s coming from that bias). Some interesting quotes:
“Intelligent people are still debating whether off-deck will ever happen in the United States, apparently unaware that the US market is already becoming the largest off-deck market in the world, streaking past the UK in mid-2006 with double-digit monthly growth on its way to becoming a $3bn+ market.” He goes on to refer to the off-deck industry as based on a Faustian pact…
(Disclaimer: mBlox has sponsored MocoNews)
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