Exchange4media.com: Now this is the time to separate the men from the boys in the online travel business. KPCB and Sherpalo-funded Cleartrip.com may spend big money (industry sources put at Rs 15 crore) on advertising. The portal has assigned its creative duties to Beehive Communication. The company has received about $5 million in VC investment from KPCB and Sherpalo Ventures. A two-third of the money will definitely go in for customer acquisition.
Noel Swain, VP-Marketing, Cleartrip.com, told exchange4media that -
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