Blog Post

MySpace’s Comedy Section’s Official Launch; Improv Deal

MySpace, which made a soft launch of its comedy section in April, is officially launching it today, and has cut a marketing deal today with the Improv chain of comedy clubs to bring performances, behind-the-scenes footage and other content to the new section.
This new section is a key element of MySpace’s channel strategy to create safer sections for advertisers. Pepsi-Cola North America won’t advertise on user-created pages, but its Sierra Mist beverage is the main sponsor of MySpace Comedy, and its Aquafina bottled water brand sponsored the site’s Filmmakers section.
More On’s Channel Strategy Adds Comedy Section With Heavy Commercial Emphasis