Blog Post

MySpace’s Comedy Section’s Official Launch; Improv Deal

MySpace, which made a soft launch of its comedy section in April, is officially launching it today, and has cut a marketing deal today with the Improv chain of comedy clubs to bring performances, behind-the-scenes footage and other content to the new section.
This new section is a key element of MySpace’s channel strategy to create safer sections for advertisers. Pepsi-Cola North America won’t advertise on user-created pages, but its Sierra Mist beverage is the main sponsor of MySpace Comedy, and its Aquafina bottled water brand sponsored the site’s Filmmakers section.
Related:
More On MySpace.com’s Channel Strategy
MySpace.com Adds Comedy Section With Heavy Commercial Emphasis