Blog Post

US-Filipino Mobile Portal Launches; Signs Distribution Deal

Interesting niche launch: Naks Mobile is a new portal aimed at Filipinos living in the US…it has launched and signed on leading Filipino composer and vocalist Ogie Alcasid to produce and distribute Ogie’s content to mobile phone users. In the deal Ogie, who also hosts a number of TV shows in the Philipines, will provide ringtones, voicemail greetings, screensavers, wallpapers, themes and SMS infotainment text alerts, while Naks Mobile is helping promote Ogie’s tours in the US through its website and national TV campaigns on The Filipino Channel.
According to the press release: “Filipinos represent the third largest ethnic group in the US with over 3.2 million people. With an average household income in excess of $65,000, the spending power of US Filipinos is estimated at over $35 billion per year.”