Reuters,
the news agency, is making an important statement about mobile advertising: it is moving all its mobile content services to being ad-supported. Also, it is launching a new mobile site, and it is sponsored exclusively by HP, promoting its new line of color laser printers.
The company is working with Third Screen Media, the mobile ad vendor, and will include capabilities including where advertisers can capture users phone numbers, email addresses, provide store location finders, and utilize click-to-call capabilities.
On Friday, I spoke to Stephen Smyth, VP of Emerging Media for Reuters, about the present mobile services in U.S. and other countries, the reason for this move, the general mobile advertising market, and the issues in the industry.
Some points we discussed:
— The kinds of services Reuters currently has in the U.S. market
— The reasons behind the decision to go all ad-supported in U.S.
— The new mobile site and new services within it
— Other future customized services from the company
— Its decision to pursue a dual strategy: both on and off deck
— The current state of mobile advertising market in U.S.
You can download the audio of the interview here (4.35 MB, 19 mins).
Or you can stream it here … click on the arrow:
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