GoTV’s New Show Series on Sprint; 12 Advertisers Integrated Into Show

Updated, see below: GoTV Networks, the mobile video service which has been silent for a while (for more reasons than meet the eye), has made its first big move in some time: it has launched a new mobile reality show called “Primped”, which is a 30-episode unscripted series in the makeover genre that runs for six weeks. Sprint customers with access to mobile TV content can get all 30 episodes for $6.99.
The show has more than 12 advertisers with branded integration in the show, possibly the most till date in this industry. The brand include Conair, Dollhouse, Divina, Biatta Intimates and Union Bay. That’s helped cover costs, since the advertisers’ investments represent 15 to 20 percent of the show’s budget, Daniel Tibbets, GoTV’s executive VP and head of development and programming, said.
Each episode of “Primped” runs for two to four minutes, and new editions debut every weekday. The makeover contest winner receives a grand prize package valued at more than $20,000. The series will be available for purchase for the rest of the year.
The story says GoTV has about 100,000 subscribers “several hundred thousand” subscribers for its stable of 12 premium channels since its 2005 relaunch as a mobile TV programmer. (Update: The company clarified the numbers to us…it is certainly more than 100,000, but it is not disclosing the exact number)

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