Texas Instruments’ Hollywood TV chip (code name for a phone chip that will capture broadcast signals and allow cell phone users to watch live broadcasts ranging from reality TV shows to major sporting events and breaking news for mobile phones) is expected to debut this year. The phone chip maker also expects mobile TV to take off. This is going by the consumer interest the World Cup Football has generated in mobile TV recently. “The initial feedback has been good,” said Doug Rasor, the company’s worldwide manager of strategic marketing. “Consumers indicate they would be willing to pay an extra $10 to $15 a month on their phone bill for mobile TV services.
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