Local Content, Starting With Weather

An interesting story about Japanese company Weathernews’ moves into the mobile video space (reported last month) talks about the demand for local (as opposed to national) mobile content. MobiTV is looking to introduce local content beyond the regional sports matches and concerts it already has. “[Local video content] is one of the biggest requests we get from subscribers,” says Jason Taylor, global director of corporate communications at MobiTV.”
As for demand, Weathernews expects to sign up 200,000 users paying $4.99 per month within a year…”the company says it has already signed up 1.5 million paying subscribers for similar services in Asia and Europe”.