An interesting story about Japanese company Weathernews’ moves into the mobile video space (reported last month) talks about the demand for local (as opposed to national) mobile content. MobiTV is looking to introduce local content beyond the regional sports matches and concerts it already has. “[Local video content] is one of the biggest requests we get from subscribers,” says Jason Taylor, global director of corporate communications at MobiTV.”
As for demand, Weathernews expects to sign up 200,000 users paying $4.99 per month within a year…”the company says it has already signed up 1.5 million paying subscribers for similar services in Asia and Europe”.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post