Daishiro Okada, President and COO of Square Enix was the opening keynote at the Mobile Games Conference. He presented some statistics (in the Asian mobile market: 50% is music, gaming is 15%; 23% of North American consumers want game-capable handsets), pointing out there is a demand for mobile games — although there may be a difference between what most people want in a mobile game experience and what is being offered.
“A way to continue this leveraged interest is subscriber-based gameplay, where they’re looking to constantly provide new episodes of their games, so people always want to know what happens next,” Okada is paraphrased as saying. This could be a good idea — Mark Rein, vice president of Epic, makers of Unreal Tournament, said the cost and time needed to produce blockbuster experiences ruled out successful episodic content (BBC article) but mobiles are a different platform, and episodic content could work not just because the “episodes” can be smaller and easier to produce but because there is an easy distribution system.
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