So says Steve Newhouse, chairman of the Advance.Net division of Conde parent Advance Publications, in an interview with AdAge following its acquisition of Wired News and merging with the magazine. And to some extent, Newhouse has drunk the Web 2.0 koolaid, but at least it is good to see the sleeping giant wake up after a while.
“If you know the Technorati weblog search engine, they have a ranking of sites based on how many bloggers link to them. Wired News, out of all media sites in the world, is No. 11…All this Web 2.0 opportunity hasn’t been tapped by Wired News. It’s just started — the weblogging network is a really good first step. But one of the things that makes us so excited about where we can go is that we can really walk the talk that we’ve been talking in the magazine.” As he’ll realize the talk about walking the talk is the easiest part.
About the Wired SF team: “Sometimes it’s hard for us in New York to fully get the power of what’s happening out there. There are really great startup companies to partner with; there are companies we’re looking to acquire“.
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