Slow Adoption for Mobile Video

A new study by Knowledge Networks, How People Use Mobile Video, has found that half the people who subscribe to mobile video services don’t actually use them. “Fifty percent of subscribers to cell phone services like Verizon’s VCast don’t access the video content. Thirty percent of iPod Video owners use the device for uses other than video.”
That’s a pretty interesting result, considering it’s not based on the number of people who have video capable phones but the number of people actually subscribed to the service. Dave Tice, VP of client service at Knowledge Networks, suggested people might sign up for the service because it makes them look cool, but at $15 per month that’s a pretty expensive proposition.
The study also found that “88 percent of respondents who download video content would seek out ad-supported video if it were free. Eighty-nine percent of those who watch live,
streaming video would watch content that includes commercials if they weren’t charged”.
The press release is here.

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