As Rafat mentioned in the previous post, it’s high time we got to see live TV feeds from any parts of the world sitting in our living room – and in great quality. So the content – in whatever form, audio video, text – etc should be technology and platform agnostic and available anywhere on-demand. Promax BDA is organizing a two-day conference in Mumbai (it began yesterday) which discusses how content should be able to travel from one platform to the other “in great shape”.
Now there are multiple platforms ranging from free-TV, cable, DTH, and IPTV, to mobile and personal portable players. This year’s Promax BDA India conference focuses “on building creative connections between all the gadgets and screens that people now use to consume content”. Our Mumbai contributor Prashant Sethi is attending the event. Below are the highlights of Day One.
RAKEYSH MEHRA, Bollywood Director
Marketing has become an integral part of film making. While deciding on a budget for a movie, most people don’t really plan a budget for marketing. Today when entertainment has become 24X7 in the living rooms, marketing makes the presence of content felt and helps keep it going. Citing the example of his last movie Rang De Basanti, Mehra explained that initially they had planned a budget of Rs 1.5 crore but soon realized that this budget was not doing justice to the content and was raised to 10 crore. It has to be realized that the market does not drive you but you drive the market, he re-inforces.
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