It is a coincidence that Chris Anderson’s book “The Long Tail” came out today, after the weekend when Pirates of the Caribbean broke the all-time opening weekend box office record, hauling in $132 million. So the juxtaposition is interesting to debate, if only for the sake of debate. And this opinion column does it well.
The conclusions: Blockbusters will continue to succeed even as niche media proliferates…a long-tail world doesn’t threaten the whales or the minnows…It threatens those who cater to the neglected middle, such as writers of “mid-list” fiction and producers of adult dramas. Also, competitive economics aren’t going away. As long as people herd, there will be blockbusters in one form or the other.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post