RK Swamy/BBDO Launches Digital Media Arm

Agencyfaqs.com: Finally, RK Swamy / BBDO has also realised that the internet is happening. Its media buying arm, Media Direction, has launched a digital media division – called Digital Direction. With this new company, the clients can hope to get a 360-degree coverage of all media platforms. Sohail Khan, a former manager with Tribal DDB India, will head Digital Direction as its general manager.
The company will offer services such as the development of digital media strategies, integration of offline and online media, audience tracking on online media, initiatives for online customer dialogues, planning and buying and also the creation of online media properties. Media Direction’s current clients include Visa, Birla SunLife, Mercedes-Benz, Raymond, Sara Lee, Videocon, Ministry of Tourism, State Bank of India and Hawkins. So we can see some of them logging on to the net too.

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