Verizon Wireless has signed a deal for exclusive content for its V Cast from the third annual Premios Juventud (Youth Awards) show, which is broadcast live on the Univision Television network (July 14). “Fans will be able to download and view video from red carpet interviews and behind-the-scenes action from this year’s awards show. During Premios Juventud, Hispanic youth honor their idols in Film, Sports, Fashion and Pop Culture with special on-stage performances from Latin artists such as Don Omar, Thalia, RBD and Mexican mega group, Mana.”
Verizon will also sell ringback tones, music tones, wallpapers and voice ringers from many of the artists, nominees, guests and performers at the show, which makes a lot of sense.
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