CurrentTV’s Mobile Video Efforts

Al Gore-backed youth and citizen media TV channel Current TV is launching “Current Mobile,” a new TV program that showcases video from cell phones. This new show will be sponsored by Sony Ericsson, and the product placement integration is pretty deep: When the piece airs on the network, it will be framed inside a graphic that represents a cellphone display, branded with the Sony Ericsson logo.
People can upload their mobile video to the site, and any video that goes on air will earn $100 each.
To jumpstart the program, Current TV will offer a summer promotion called “MobileVision,” where mobile videomakers can capture moments from summer festivals, hot street fashion, rants, and other topics that will be posted on Current’s site. The public can vote pieces on the website and the most popular every week will receive $500 and be considered for TV broadcast.