Blog Post

Prince Closes His Online Music Store

Prince’s five-year-old pioneering experiment with online music distribution is going on hiatus….he has closed down NPG Music Club. The stated reason for closing the NPGMC is that the club had evolved as much as its current form will allow. “In its current 4m there is a feeling that the NPGMC gone as far as it can go,” said the statement on his site.
Prince launched NPG on Valentine’s Day in 2001 as an attempt to bring his fans together in an online community. It won the 2006 Webby Award.