NYT has a piece on the FIFA World Cup…it was more successful with old media than new, which isn’t surprising. The most popular game in the world was expected to give a boost to mobile content, specifically mobile TV, and whether it did or not remains to be seen. It kind of depends on what you mean by “boost”, how big it has to be before it is considered significant.
“Though reports on the use of new media have been sketchy, it appears that it played a mostly supplementary role, allowing financial traders to keep one eye on their team while monitoring stock prices with the other, for instance…Mobile television gained some traction in Australia, where match times were unfavorable for conventional viewing. Amanda Hutton, head of music and mobile TV at Hutchison 3, a cellular operator in Australia, said customers connected to mobile highlights or full-match broadcasts about 300,000 times in the first two weeks of the World Cup, before Australia was eliminated.”
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