MTV Relaunched D2C Site’s Sales Quadruple

So says this story, quoting Greg Clayman, MTV Network’s VP of wireless strategy and operations at a recent conference. The company quietly relaunched its MTV Mobile site a few months ago and since then has experienced a 400-percent increase in sales.
According to Clayman, the company produces more than 100 video clips for mobile every week…also MTV is working with operators and advertisers to figure out what mix of advertising is right for this new medium

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