A rather elaborate mobile plan for the latest season of Bravo’s hit series Project Runway. The show, hosted by supermodel Heidi Klum, has 15 wannabe fashion designers vying for the opportunity to win a runway show during New York’s Fashion Week. In its third season, Project Runway will add interactive accessories, including SMS content and an “Adopt a Character” mobile-interactive offering.
For an added fee of $1.99 per month during the remaining two months of the series, fans will be able to choose their favorite contestant and receive three SMS messages per installment from that contestant. Sprint Nextel or Cingular Wireless customers also will be able to receive two downloads — one, a wallpaper image of the contestant and the other an exclusive ring tone featuring the contestant’s voice.
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