B2B: The Revenue Tipping Point

For B2B media comanies, while online revenue is still dwarfed by print revenue for most publishers, many are starting to see real revenue growth online exceed the real revenue loss in print on a quarterly basis, the story says.
In Q1, Penton Media reported $5.1 million in online revenue, an increase of $1 million over the same period last year, while on the publications side, the company reported $31.8 million, an $878,000 decrease.
In Q1, another publisher Advanstar generated $106.6 million in revenue, up from $90.6 million. However, also in Q1, Advanstar established a dedicated electronic media group assigned to develop electronic products.
Another publisher, CMP Media, owned by UBM, saw an $18 million decline in print in 2005 and an online increase of $14.5 million in real, organic-growth dollars.

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