AOL’s Plan for a Clean Break

A good overview of why AOL plans to get rid of its ISP business, and some of the outcomes. AOL CEO Jonathan Miller will most likely say that his plan will help build the company faster because it will eliminate the conflicts between preserving the past and building the future, the story says.
Broadband content may be the best bet AOL has. “AOL is like Chicago after the Chicago fire,” said Michael Zeman, the director of insights and analytics at Starcom MediaVest, a media buying agency. “They were so far behind the big guys, they are better positioned to come out with a broadband platform that is probably ahead of MSN or Yahoo.”
AOL has other issues to confront. Over the last year, it has lost a number of top managers, including Michael Barrett, the head of advertising sales; James Riesenbach, who ran search; and David Gang, who was in charged of software development.

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