China Mobile, China’s biggest mobile carrier, has changed its fee policies for third-party content providers, a move that could severely hit the revenues of those firms, a content provider said on Friday. The change is to require customers on a subscription service to manually confirm their subscriptions a month after signing up…a move aimed at “cleaning up” the mobile content industry. It probably will affect the revenue of some providers, but it’s got to be good for the industry in the long term by ensuring that people who don’t want subscription services aren’t unknowingly signed to one. Hopefully this will raise consumer confidence in buying mobile content…
WSJ: Tom Online said it is assessing the new policies but “believes the impact will be negative and significant.” Sohu.com said it expects the new policies will lower its wireless revenue between $1.5 million and $2.5 million a quarter during the year’s second half. Sina.com said the policy changes will reduce its ability to acquire new monthly mobile VAS subscribers and will increase churn.
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