Media companies are seeking new platforms to deliver content on so they can reach their audiences in more places, at more times. Mobile is a pretty big part of this, with the happy coincidence that it usually also generates revenue…
This article is focused on India, but is relevant to most places in the world. For example, content providers complain that there isn’t enough bandwidth in India to deliver the content they want to deliver — but that’s a common complaint in pretty much every country in the world (the possible exceptions being Korea and Japan, but that could be just because I haven’t heard about it).
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