Local search company M-spatial has released an index of popular searches on mobile phones, assumedly based on the usage of its service.
Here are some results, which I think are UK-specific but can probably be loosely extrapolated to other markets. The figures are based on the final chosen result, and the percentages refer to the breakdown within the top ten searches. I’m not sure how many of the searches fall into the “top ten”.
Top Ten Local Search Categories April – June 2006
–Fast Food & Takeaways 21%
–Drinking 15%
–Taxi 12%
–Cinema 9%
–Hotels 9%
–Cash Machines 9%
–Supermarkets 8%
–Electrical & Electronics 6%
–B&Bs 6%
–Clothing & Fashion 5%
Top Ten Local Search Brands April – June 2006
–Tesco 18%
–Pizza Hut 15%
–McDonald’s 10%
–Asda 9%
–Domino’s Pizza 9%
–Halfords 8%
–Sainsbury’s 8%
–Travel Inn 8%
–KFC 7%
–Argos 7%
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