In Digg’s Defense

Hitwise has analyzed the data and come up with the conclusion… Digg is not a patch on The New York Times. Which shouldn’t come as a surprise to anyone since The Times website has been around for a very long time, and Digg, well is just a puny little infant in web terms.

What I have to say about Digg is that it doesn’t cost as much to make, it doesn’t win Pulitzers, but it is still a lot of fun. Surely, you can’t go grab a brew with Arthur Sulzberger, Jr. But Kevin Rose, now that’s a whole different story.

More importantly, there is that other thing which the raw numbers miss: Digg is the new king maker. If that was not the case, then why else with big media outlets including BBC put the little “digg it” button next to their important stories. Sure, The Times at one time decided the fate of presidential candidates or in some cases Presidents, but in these harsher times, when page views have an impact on the bottom-line, Digg is the new king maker.

Funny part – Hitwise blog post has a little button that says: Digg It. Too bad it doesn’t say Time(s) It.