We are looking to hire a superstar Chief Marketing Officer to spearhead all marketing for this Boulder-based cell phone service start-up. The sector involved is a wireless consumer shopping application. This is a once-in-a-lifetime-opportunity to live in a magical place and get involved with a company that has been described by many as the Ebay of cell phones. Compensation is negotiable and will include generous participation in the equity of the company. The idea has obvious value and growth potential.
Responsibilities include: The Chief Marketing Officer will provide strategic direction and leadership for all sales and marketing initiatives to grow user-base
— Devise and implement a detailed marketing strategy that drives rapid awareness, and trial for the application
— Develop and implement brand and communications strategy. Set branding standards and ensure compliance
— Develop and deploy a comprehensive test marketing calendar slated for early Q42006
— Develop and deploy a comprehensive go-to-market strategy as part of a national launch slated for Q12007
— Grow and manage our marketing department inspiring teamwork, discipline, innovation and motivation
— Manage marketing-related strategic relationships and partnerships with emphasis on enhancing co-branding and cross-marketing capabilities
— Devise and deploy processes and critical success metrics that insure the timely accomplishment of all objectives
— Use the unique grassroots nature of the application to encourage and enable more word-of-mouth amongst users (particularly amongst likely early adopters)
— Implement disciplined research and analytic programs to better understand how people come to use and love the application and how to add features over time
— Work closely with other administrative, technical and creative staff
Requirements:
— BS/BA preferred (MBA is a fantastic extra)
— Must have 10+ years of sales and marketing experience with a demonstrable, proven track record of driving brand, awareness and trial for consumer oriented applications or services.
— Is a creative and strategic thinker with the ability to assess and implement ideas
— MUST HAVE familiarity with Internet and wireless application marketing
— Must have ability to manage all levels of individuals
— Must demonstrate excellent written and oral communication skills
— Must have the ability to work well under time constraints and fast-paced environment
— Must have the ability to work independently
— Must be able to handle confidential information discreetly
— Has experience and a comfort level working in a small, relaxed, informal, growing, fast-paced start-up environment
— Exhibits a high level of drive, discipline, organization and attention to detail
— Is passionate about new ideas and new methods of marketing to attract new users.
— Has been called both the “Best Boss Ever” and the “Best Marketer Ever” by many people.
— Views jobs and life as a pursuit of passion – loves having lots of fun at work.
— Understands and/wants to participate in a company that is committed to the tenets of “compassionate capitalism”
Contact: Send inquiries to david@2b-wireless.com
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