24/7 Real Media: Product Marketing Manager — Advertiser Solutions, NYC

24/7 Real Media: The Science of Digital Marketing
24/7 Real Media, Inc. is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, and to achieve transparency, and greater ROI.
Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.
The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia.
Product Marketing Manager, Advertiser Solutions
24/7 Real Media seeks a marketing leader who is passionate about digital marketing technology, who is experienced in developing and executing marketing plans, and who has the ability to contribute to the strategic direction of major new innovations in the digital marketing industry.
The Product Marketing Manager, Advertiser Solutions is creative and entrepreneurial; a strong writer and a self-starter. You will drive revenue growth by anticipating customer needs, analyzing competition, and articulating the relevant benefits of our products.
Working closely with product management, sales, business development, and corporate marketing, you will be responsible for developing marketing collateral, creating sales material, generating press, creating internal buzz, and otherwise evangelizing new product development.
This is a high profile role in a fast-paced, highly-collaborative environment. Reporting to the Director of Product Marketing, you have the unique opportunity to market the next generation of digital marketing products within a company poised for tremendous growth.
Responsibilities:
– Design and execute a strategic marketing plan to support the development of partnerships with the largest online advertisers; work closely with 24/7 Real Media product and Corporate Marketing teams, and the Sales organization
– Create thought leadership materials, client presentations, executive presentations, contributed articles, etc.
– Manage research studies necessary to support development of these materials
– Develop compelling positioning and messaging for the 24/7 Real Media Advertiser Solutions product line, particularly SEM products and services
– Develop an events & speaker strategy to effectively message the goals of the 24/7 Real Media Advertiser Solutions product line
– Develop in-depth case studies which showcase the 24/7 Real Media Advertiser Solutions product line
Serve as liaison between the Product Management team and the Sales Organization
Required Skills:
Ideal candidate has 3-5 years experience in management consulting and/or market research with strong customer-facing expertise. Experience with large advertising agencies or other online/traditional advertising experience preferred
Strong analytical skills and passion for analyzing products, companies and market dynamics
Strong aptitude for determining the optimal way to position products in the market
Demonstrated capacity for developing marketing strategies in a client-facing environment
Expertise supporting and enabling a direct sales organization is preferred
Excellent written and oral communication skills
Outstanding presentation skills
Proven ability to manage multiple projects in a dynamic environment
Strong interpersonal skills, ability to work with and manage cross-functional teams
Passion for technology and enabling users globally to access the information contained in books via the web
Understanding of competitive landscape of interactive advertising, search engine marketing and media networks
Knowledge of media planning and buying
Expertise in agency/advertiser ad serving products, search engine marketing platforms, bid management tools, media buying and planning systems
Technical Skills: Word, Excel, MS Project, PowerPoint, Outlook, familiarity with online advertising technologies, Photoshop a plus
Foreign Language Skills a plus
This position located in New York City; some travel required
Education:
Bachelor’s Degree in Marketing or related field
MBA strongly preferred
If you meet our qualifications, please apply online to:
http://247realmedia.hrdash.com/description.php?jobid=504

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