Maps, Weather & Directory Info Dominate Mobile Content Revenue

Telephia has released a report on the top ten mobile application downloads by revenue share. Of the content purchased, 61% was from repeat purchases and 39% from new business.
“Downloadable mobile applications present a significant opportunity for higher ARPU, with more than 3.3 million mobile consumers downloading these applications during the first quarter of the year,” said Kanishka Agarwal, Vice President of New Products, Telephia.
Maps also dominated repeat purchases…”According to Telephia, 39.5 percent of recurring revenue from repeat purchases was driven by Maps/Directions applications, with MapQuest Mobile and Verizon Superpages 2.0 claiming the highest repeat purchase revenues for the category. Nearly thirty percent of first-time purchase revenues were driven by the Entertainment category, with streaming music mobile applications, Music Choice and Sirius Music, securing the highest new purchase revenue share at nearly nine and eight percent, respectively.”
Top Mobile Applications By Revenue

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