Job ID: MM-062306-CM01
About Infospace
InfoSpace, Inc. drives mobile media innovation. With one of the world’s largest mobile content libraries, InfoSpace makes it easy for consumers to discover, personalize and enjoy their on-the-go experiences. The company uses its superior merchandising and technology capabilities to facilitate the delivery of original and licensed content across hundreds of mobile devices and through multiple channels. InfoSpace also mobilizes brands and creates programming and revenue opportunities for mobile operators. The company’s products and services have extensive reach in North America and Europe through carriers such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-class brands such as Cablevision and Fox News; and through online Web sites such as Dogpile (Dogpile.com), which showcase the company’s leading metasearch technology and key advertising partnerships with companies like Google, Yahoo!, Verizon SuperPages and Yellowpages.com.
About the Infospace Mobile Division
Infospace Mobile is a leading provider and publisher of mobile content and applications that make it possible for media companies and content brands to reach a wide audience of wireless subscribers with compelling content and marketing promotions. Infospace Mobile’s rich catalogue of entertainment, information and personalization applications is designed to accelerate widespread adoption of mobile data applications by consumers.
These applications and services can be managed and delivered through Infospace Mobile’s delivery platform that provides carrier grade solutions harmonized across all leading mobile technologies, networks and devices.
About the Product Manager, Media Catalog
If you are interested in changing the way people get more done and have more fun with their mobile phones, Infospace has the job for you as the Product Manager, Media Catalog in the Mobility group.
As the Product Manager, Media Catalog you will help create the customer value proposition for Media & Entertainment products and applications and translate that value proposition into clear positioning and messaging to be used in sales tools and marketing and communication activities. In addition you will partner with the product planners and development teams to finalize features & solutions, play an active role in product and service launches, and develop go-to-market programs and marketing plans.
Your strategic responsibilities will include:
*Manage the value proposition of InfoSpace’s media catalog used by consumers to personalize mobile phones, including ringtones, voice ringers, graphics, and ringback tones
*Developing marketing and communications strategy for the general catalog and product offerings
*Researching trends in the mobile content products
*Partner with content acquisition team to build the catalog and target opportunities for catalog growth
*Effectively and persuasively present product and communication strategies internally
*Working with the marketing team in tracking measurable statistics on marketing programs, promotion, event and campaign impacts and working with the Product Planner to incorporate those data into general catalog acquisitions.
*Work with the merchandising team to help drive programming strategy for service assets
*Partner with Sales Team, Product Planning and Business Development to develop new or enhanced revenue streams based on general catalog product offerings.
Your tactical responsibilities include:
*Developing and refining value propositions & positioning frameworks
*Contributing to the Market Requirements Document and process
*Creating and effectively communicating core product messaging, positioning and branding to ensure messaging consistency internally and externally
*Developing the marketing plan including channel, merchandising and promotions plan and interacting with channel partners and internal channel resources to ensure adequate channel support of general catalog
*Conducting appropriate user customer research validating the positioning, messaging and marketing plan with target segments participating in identified scenarios
*Assist in creating robust sales tools, collateral and training to ensure the sales force is adequately prepared for product deployments in a timely fashion
*Reviewing product specifications to gain intimate knowledge of the product plans;
*Writing Go-to-Market strategies for general catalog product and services
The ideal candidate will have a minimum of 5 years consumer product experience with very strong written and verbal communication skills, proven record of working with creative agencies, high energy and passion for media and consumer products, and a very strong consumer focus. Candidate should also be a self-starter who can manage multiple projects simultaneously and drive them to completion effectively. Such projects will demand strong working relationships and interactions with vendors, customers, senior executives, partners, and other product & marketing groups within InfoSpace. Any experience with brand or creative agencies is a plus (especially in the mobile industry) A BA/BS degree is required and an MBA is highly desired.
To apply for the position, visit our website at www.infospaceinc.com or send a CV to careers@infospace.com
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