Internet statistics provider Ipwalk has said the trademark sunrise period for .mobi will be extended for a month, due to a “a general awareness issue”.
“We want more time to educate the business community and let them know about Dotmobi,” says Alexa Raad, Dotmobi’s VP of marketing and business development. “We are telling them that they should not just get a .mobi domain name to protect their trademark, but we also want to help them figure out how to introduce their brand to the mobile world, how to build a channel.”
(via TechDirt, who are convinced that .mobi is unnecessary)
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