In an attempt to better convince all those digruntled phone company customers to sign up with Earthlink, the company plans to open an old fashioned brick and mortar retail outlet later this week in downtown San Francisco. The store, which will likely open Thursday or Friday according to an Earthlink spokesperson, will be at 1 Front Street, and is intended to help those fed up with Bells and CableCos learn about Earthlink’s products.
For now its only going to be a test-run open for a month, to see if the company can successfully convert walk-ins. It’s smart to move slowly, given its got to cost a chunk of change to rent a high profile store front in dowtown SF even for a month. But maybe it’ll help the company on its more-than ambitious (some would say foolhardy) quest to sell new types of communications services. Last week the company opened a store in Seattle, and plans to followup in other markets where it sells VoIP landline service.