Satyam In Talks With Disney For Media Outsourcing

CRN: Hyderabad-based Satyam Computer Services has plans to tap the growing post-production work in media and entertainment. The company is in talks with media giants like Disney — also its sister company Pixar Animation Studios — for outsourcing of post-production work related to animation. Satyam has a Media and Entertainment practice group which employs about 700 people. It will provide solutions for applications such as digital asset management, animation and special effects, besides content creation, conversion of existing media to Web-friendly formats, storage and management, search and presentation rights management.

Talking of outsourcing in media, United Press International has an article on the NDTV-Genpact JV for media process offshoring. A “70 percent of all media work is digital and much of this can actually be outsourced. NDTV is looking to enter several realms of media processing which will enable outlets to maintain basic scripting and control while simultaneously letting them send various processes out to be completed at lower overhead costs. Digitizing archives, logging, and metatagging — by which all footage is digitized and transcribed so that it can be searched by key phrases – are some of the services which the company intends to provide. Format changing footage such as creating one minute podcasts from audio recordings, as well as craft editing are also anticipated services. Performing craft editing, Indian media in the background can reduce time constraints by completing functions such as editing 100 hours of tape down to a more manageable number, leaving broad editorial control to the holder of the tape.”

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