Foreign Mobile Content On A Rise In India

Press Trust of India (Via TMCnet): As several mobile content companies are trying to cash in on Indian classical music, and cultural traditions, here is an- article which- says that- the popularity- of foreign mobile content is on a rise in India. “One of our greatest successes is the Crazy Frog ringtone which is a hit internationally. We are trying to cater to every segment of the mobile user,”- Sanjay Kapoor, Joint President, Bharti Airtel Ltd, said. It’s not volume but premiumness- that is attached to the foreign content. “International music labels are offering image rights of popstars. Besides the album, wallpapers and ringtones also form part of this package,”- Kapoor said. Sports and music will of course be a big draw irrespective of their nationalities.

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