Nazara Announces Mobile Content Deal With Cricketer Virender Sehwag

Mumbai-based mobile content company Nazara Technologies continues to steal a march over others in strengthening its celebrity rights portfolio – especially in cricket.- The company- announced- that it has acquired- an- exclusive, multi-year mobile content rights deal with star batsman Virender Sehwag. The company already holds the rights for- cricketers Sachin Tendulkar and- M S Dhoni. I think this- really puts Nazara in a highly advantageous position in terms of licencing of highly bankable cricket stars. The financial terms of the deal are not disclosed (any guesses?).

According to Nitish Mittersain, CEO of Nazara, -

Comments have been disabled for this post