UK’s Natmags Forms Digital Division

High time: UK’s National Magazine Company, a division of Hearst Magazines, is to launch an online operation to move its magazines online…The new division will be tasked with, among other things, extending the company’s reach into areas that are not covered by existing magazines (such as Cosmopolitan and Esquire, among others)…meaning standalone sites.
NatMags’ new division will also house the publisher’s existing pure-play internet business, consumer health website NetDoctor.co.uk, and will be home to any new online businesses that are acquired.
About 30 staff will be hired for the new digital division, which will handle production, advertising sales and marketing, overseen by a managing director for digital publishing, a role which is yet to be filled.
Related: Hearst Buys UK’s Health Info Site Netdoctor; More Acquisitions Coming

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