Indiantelevision.com:- Sify is expanding its city-specific broadband portals. It has launched a city portal for Mumbai – www.mumbailive.in. It had already launched a portal for Bangalore.
Mumbailive will have original Mumbai-centric video content, which will have city news and events, entertainment, celebrities, lifestyle, commerce and politics, anchored by Net Jockeys. It intends to launch other city centric portals too. The revenue model is simple – advertising and free content. Sify also intends to syndicate content to mobile phone operators. A WAP site is being created.
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