The DVB-H mobile TV trial in Sydney is being considered a success, with 80% of trialists reporting they like the ability to watch TV on their mobiles, particularly when “waiting, travelling, at home or commuting”.
“Australian usage behaviour showed very similar results to those obtained from overseas market research. The trialists representing a wide range of demographics chose to access TV on their Telstra mobiles for an average of 25 minutes per viewing session, with 1 to 2 sessions per day…The more intensive users were non-Pay TV subscribers and commuters. Sports channels were the most popular among viewers during their lunch breaks and Sport was also popular on Saturday evenings.”
The 375 trialists had 16 channels to choose from, mostly from Telsta’s Foxtel cable TV service.
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