Endemol Plans For Tailor-Made, User-Created Content

Endemol UK, one of the biggest TV production firms worldwide, has recently set up a 15 million GBP (about $27 million) investment fund to develop gaming and gambling TV services and evolving platforms including mobile, IPTV and VOD. Our European contributor Peggy Anne Salz spoke to Peter Cowley, Endemol UK’s Director of Digital Media, to discuss the group’s growth plans and transition to multi-platform entertainment….
Social networking: “Companies like Endemol really need to get to grips with (it), find a model of where we sit in that world. We can certainly distribute our back catalogue and use these social networking and search-based tools to promote our new shows รข

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