Sprint has tied up with Will Ferrell, popular comedian and star of the NASCAR-themed film “Talladega Nights: The Ballad of Ricky Bobby” to promote the telco’s exclusive mobile content from the movie. Sprint is a leading promotional sponsor of the movie and the only sponsor creating original television ads and mobile content starring Ferrell. The first commercial will debut at the Pepsi 400, the NASCAR Nextel Cup Seriesrace at Daytona International Speedway, on July 1, on Fox.
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