One good thing about Mitch Lasky giving everyone the impression EA was going to sell mobile games on a third-party site is that via the effort he’s going to in order to correct the misapprehension there’s some good interviews. For example, IGN starts off with the clarification and moves on to some pretty good questions about the difficulty of marketing mobile games (“The mass market nature of our audience requires a mass market marketing strategy, which is very expensive. It’s not like the hardcore games business, where you can run ads on Comedy Central after 9PM and hit a sizeable piece of your demographic”), the silver bullet of mobile games and Trip Hawkins “no license” mantra.
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