Stardoll.com, a Stockholm-based online dress-up and makeover site looking to hook into the social networking, has raised another round of funding: Sequoia Capital led a $6-million investment….It is the second round of venture funding for the firm, which raised $4 million in February from Index Ventures. Index also participated in the current round.
The funding will be put toward community features, as well as to hire marketing and promotions staff, the company said. The company is betting that the girls will keep coming back to the site to dress new celebrity dolls and buy Stardollars, the site’s currency to buy virtual merchandise and decorate their dolls’ virtual room. Stardollars can be purchased via PayPal, credit card, or via mobile phone payments if you’re in Europe.
Forbes.com: Ben Holmes, principal at London-based Index Ventures, which plowed $4 million into Stardoll in February, says he expects the site to partner with retailers and fashion and media brands to sell virtual items to users.
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