ezeego1.com Acquires Online B2B Travel Company eToursonline

ezeego1.com, a soon to be launched online travel company, has acquired a majority stake in Forever Travel Distribution Pvt Ltd, which owns the eToursonline brand, a B2B online travel platform. The financial terms are not disclosed. eToursonline is projected to achieve a turnover of Rs 100 crore in the next three years, says a joint statement. It is also launching an Hotel central reservation system through its transaction platform ‘Travelz’, which expects to generate revenues of Rs 600 crore. ezeego1 is promoted by Peter Kerkar, Urrshila Kerkar and Cox & Kings.
Neelu Singh, COO, ezeego1.com said, “This is strategic to our business interests as eTours has established its credentials in the market as a distribution partner and has signed 600 travel agents in major Indian cities. Its inventory of hotels in the domestic market enables us to provide comprehensive geographical footprint in the hotel landscape.”
Yogesh Rathi, CEO, Forever Travel Distribution, states, “This new partnership will bring about synergy as ezeego1.com is a travel market place. It can leverage its existing position as a Meta search and increase its distribution channels.”

The deal was signed on Tuesday. The pic here (Singh, left, and Rathi).

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