DoubleClick Buys Rich Media Ad Firm Klipmart

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DoubleClick has acquired video ad specialist Klipmart, and will combine the company’s technology and services with its own DART Motif rich media platform. The deal, for which terms were not disclosed…but if I were to make a guess based on the numbers Pointroll got in its sale to Gannett (about $100 million) and the size of Klipmart, it would be a mid double-digit ballpark deal.
Chris Young, Klipmart’s CEO, will become EVP of rich media for DoubleClick, reporting directly to CEO David Rosenblatt. Klipmart co-founders Tristan Amzallag and Maria Klink will join DoubleClick’s product management and service teams.
More details in the release.

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