Superman Returns On US Cellphones

There’s no handset in this announcement, but it is reported to be “the first major domestic direct-to-consumer mobile program created by Warner Bros. Digital Distribution”.
The WAP site is available by texting the letter S to 43892 (GETWB) and offers both promotional and premium content. “Promotional items include a free mobile wallpaper, trivia game, and Daily Planet media alerts, providing fans with the latest news and events leading up to the premiere. Subscribers can also enter to win a “Superman Returns” prize pack, browse local showtimes, purchase tickets, and watch video content including theatrical trailers and production journals from director Bryan Singer”.
The premium content includes a five-level game, wallpapers from the new film and ringtones from John Williams’ classic “Superman” theme and Rhino Records’ “Sound of Superman” concept album.
There’s also legacy content from old Superman publications: “Long time fans are treated to a wide selection of personalized wallpapers and ringtones from the super hero’s classic and current films, television, and comic book properties such as “Superman I & II,” “Smallville,” and “Lois & Clark: The New Adventures of Superman.” I wonder if Doomsday makes an appearance…

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