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NBC-YouTube Hook-up Is Official

YouTube’s unofficial distribution of SNL’s “Lucky Lazy Sunday” skit helped raise the show’s profile and gave NBC a taste of the power of viral video. It also put the NBCU lawyers to work. The next batch of NBC material on YouTube shouldn’t bring C&D letters because now the two are working together. Will NBC’s content be as popular on YouTube when it’s legal — and when it’s limited to promo material, including marketing for the fall season? This time YouTube gets more out of it than bandwidth costs … NBCU will buy ads on the site and promote the site on television. WSJ has lots of details for those with subscriptions. More at
Related: NBCU-YouTube Hook Up En Route; Videos, Ads